How Mieu.vn build a modern data platform with Elton Data
Data Stack
- Destination: BigQuery
- Data sources: Google Analytics, Nhanh.vn, Facebook Ads, Facebook Page Insights, Instagram Insights, Google Drive, Google Sheets.
Business Overview
Mieu.vn is a local fashion and lifestyle brand known for its trendy apparel. With both offline stores and online presence, Mieu.vn caters to a diverse customer base, offering a wide range of products from casual wear to high-end fashion.
Challenges
As Mieu.vn expanded, the company faced several data-related challenges that hindered its ability to make data-driven decisions:
- Data Fragmentation: Data was dispersed across various systems, including e-commerce platforms, advertising channels, and manual input data.
- Inefficient Reporting: The analytics team spent a significant amount of time gathering data from different sources, transforming it into a usable format, and compiling reports (usually excel files and Power BI). This process was time-consuming and often led to delays in obtaining critical insights.
- Limited Real-Time Insights: Due to the manual nature of data processing, real-time insights were challenging to obtain. This limitation affected marketing strategies, and operational decisions.
Building modern data platform
Due to the nature of the business, Mieu.vn does not have a lot of resources for engineering, thus having managed services is the key factor while choosing vendors. Elton Data and BigQuery are exactly what Mieu.vn needs to achieve their goals.
With ease of use, Elton Data enabled the Mieu.vn team to build a data warehouse in BigQuery within a few days. Reporting tasks that take days before now reducing to several hours and having worry-free data integration tool help the team to focus more on generating insights.
In a very short time, by leveraging Elton Data, Mieu.vn has built a robust data platform that can serve as the foundation for its continuing expansion, empowering the company to automate many processes.